Full transcript & breakdown
Three exposures, three jobs
Warm traffic already knows who you are, so repeating the brand pitch wastes the impression. We give exposure one the job of proof, exposure two the job of objection handling, and exposure three the offer.
Sequenced this way, the same budget produces measurably more qualified conversions than a single evergreen creative served on rotation.
Sourcing the proof and objections
Pull proof assets from real customer outcomes, and pull objections from sales-call transcripts rather than imagination. The objections your team hears weekly are the ones your creative should answer.
Frequency and fatigue
Cap total weekly exposures and refresh assets before CTR decay flattens. Fatigue in mid-funnel shows up first as rising cost per landing-page view, well before conversions drop.
