Free tool

US Lead-Gen & iGaming Campaign Viability Calculator

Model a campaign before you fund it. Pick a vertical and traffic source, set your spend, conversion rate, and approval rate, and see projected qualified leads, net revenue, ROI, and whether the campaign is actually scalable.

Campaign inputs

High intent, higher CPC, strong approval quality.

$5,000
3.5%
80%

Projected performance

Scalable

Based on CPL mid-point of $65 and roughly 3,571 clicks at Meta Ads pricing.

Qualified leads generated
105
Estimated gross revenue
$6,825
Estimated net revenue
$1,825
Estimated ROI
37%
Campaign health score

This campaign has enough margin to survive payout changes and traffic-quality drift. Scale in increments and watch approval rate weekly.

Looking for higher approval rates?

Swift Digital Ads offers direct postbacks and guaranteed hold times, so the approval rate you model here is the approval rate you actually get paid on.

Want the economics behind these numbers? Read The Anatomy of a $50 CPL Lead or see how our US CPA network handles postbacks.

Payout ranges are general US market benchmarks used for modelling only. Live payouts, caps, and hold terms are shared inside the platform after publisher approval.