CPA vs CPL vs CPC: Which Payment Model is Right for You?

A side-by-side breakdown of the three most common performance pricing models — and when each one actually makes sense.

This is a placeholder article. Real editorial content for this post is on the way — our team is preparing in-depth analysis, charts, and case studies drawn from live campaigns in the Swift Digital Ads Inc Network.

If you're a publisher ready to monetize your traffic, head to our affiliate stories page for real feedback from people running our CPA offers. If you're an advertiser looking for qualified leads, our advertiser page walks through how pay-per-lead campaigns work on the Swift network.